The Story
Using a methodic approach to background data and interviews, we begin by identifying core values, function and target audience. Using these as our starting point, the 'story' is structured into simple chapters and visually described in a storyboard.

The Graphics
Based on the storyboard we design graphics, images, or 3D visualisations for each chapter. The graphics help to break down the content of each chapter into easily accessible stories.

The Medium
The visual story, being the pivot of further communication, is processed for optimal use in media such as the Internet, CD-ROMs, DVDs and printed materials.

The story is likewise at the core of internal communication, helping to strengthen among staff a common understanding of an organisation and its values.
For internal communication, the story is divided into separate elements of learning which may then become part of the company Intranet or integrated further into a structured e-learning platform.
Through e-learning, also known as digital distribution of information, the user gains access to a simple system of teaching (an Infobase) which conveys the story through online training.