Getting a strategic content foundation

FLS

Getting a strategic
foundation

The journey

Evolving visuals

What began as visualisations of individual products and technologies has become a strong technical insight into FLS' full mining Flowsheet. This insight has been utilised over the last 7 years to produce a large, growing catalogue of 3D animated videos for marketing and training purposes.

Cadpeople’s ability to merge engineering insights with strong visual communication continues to ensure that every detail is both accurate and easy to understand.

FLS develops technologies, equipment, and services for large‑scale mining processes worldwide. Their solutions are known for being technically advanced, large‑scale, and mission‑critical. Still, they are often complex to explain to customers, partners, and decision‑makers across global markets.

Many customers find it difficult to fully understand:

How FLS technologies and solutions work
Where they fit in the process
How they provide value
And what differentiates FLS from competitors

The challenge
Technical advanced solutions

Traditional documentation and static product sheets could not communicate FLS’ complexity clearly enough. FLS needed visual storytelling that made their technologies and solutions easy to understand - without losing the technical depth.

So, Cadpeople transformed their complex solutions into clear, visual content across multiple formats:

The solution
3D models and visual storytelling

High‑precision 3D models

We developed accurate, detailed 3D models of key FLS technologies. These models became the foundation for all other visual assets.

Static visuals for sales and marketing

Using the 3D models, we created product images and visual explanations that clearly highlight structure, function, and unique value - ideal for presentations, brochures, and customer meetings.

Animated product films

Complex mechanical processes were translated into easy‑to‑understand animations showing how a solution works, which problems it solves, and what value it delivers.

Virtual Reality experience

For trade fairs, we created a VR experience where visitors could explore machines in realistic, full‑scale environments. Potential customers could see inside solutions and see what would normally be impossible.

Because we succeeded to merge engineering insights and technically advanced solutions with strong visual communication, FLS gained:

A reusable asset library: Once created, the set of 3D models can be reused for new and updated 3D animations, focused on training, sales, and marketing
Faster customer comprehension of highly technical solutions
Smoother discussions with decision‑makers
Global, on-brand consistency in how the technology is presented