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Safety Xperience Day



How do we help Ørsted share their vision of safety as a core value with employees and stakeholders?


Invite them to a day in the name of safety – an exciting corporate event that gives them an experience to remember.

Putting safety first at Ørsted

When building offshore wind farms like Hornsea 1 and 2, safety is crucial. We wanted to help Ørsted put safety first with a corporate event that underscores the importance of safety while giving everyone a powerful and memorable experience.

Double the experience

The Ørsted Safety Xperience Day event was designed to be an exciting and memorable experience – but it was just as important to remind everyone that in dangerous situations, practical safety experience is lifesaving.

Together with Ørsted, we designed the concept and brought it to life with a visual strategy, planning, content and execution. For example, we decided to make the ‘X’ in ‘Xperience’ as prevalent as possible – this double meaning was very important to our vision for the day. We wanted the participants to have an exciting experience and to remember that in dangerous situations, safety experience can be life-saving.

Lone Finnerup, Creative Manager & Partner, Cadpeople

A hologram as the hit gimmick

We decided to use an augmented reality hologram to grab the attendees’ attention – and it worked! Some even asked for hologram kits to bring home to their kids.

Take a look at the hologram at the end of the video…


Thomas Juel
Partner & CSO
Tel +45 2014 6601