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Digital value chain visualisation


The challenge

How do you show who you are?

According to State of Green, Denmark needs unified platform for the collective display of our numerous sustainable businesses. The platform would also serve as a stage to demonstrate the specific solutions and skills these companies bring to various value chains, such as wind, water, and circular economy.

The solution

Brand awareness and positioning

We helped State of Green create and develop a virtual platform where Danish green companies, their solutions, and competencies are exposed even better to international decision-makers.

With this unifying platform, State of Green aims to improve Danish brand awareness and position Danish companies abroad. They also want to strengthen the opportunity for foreign decision-makers to contact Danish companies by creating engaging visualisations of the value chains that Denmark takes great part in.

Experience the platform right here

The platform’s conceptual hooks

Exploration and deep dives

The feel on the platform is characterised by curiosity, interactivity, and surprise – but also, it is easy for decision-makers to find precisely what they are looking for.

Life and motion

Taking advantage of the digital opportunities, we use animation, life, and movements on the platform.

A scalable universe

We have created a universe where we can always add more value chains.


The recognition across different value chains was essential to us since some decision-makers will probably move between multiple chains.

The value

Green and interactive exposure

State of Green expects the digital platform to help Danish green companies expose their solutions and competencies even better to international decision-makers. And when asking Danish companies about the platform, they are happy with the result.

The featured companies and partners are highly impressed with how the tool presents the complexity of value chains in a visually appealing and intuitive manner.


Magnus H. Mernild, Head of PR & Communications, State of Green

The perspective

A platform with multi-faceted possibilities 

State of Green – and Danish companies - can use the digital platform in multiple ways on various media.

The solution can, for example, be accessed by company websites, be shown on tablets during meetings, and function as an eye-catcher at physical spaces, fairs, and conferences.



Claus Riekehr Møller
Partner & CEO
Tel +45 3115 9790